OUR STORY

 

How we started

 

With our founder having a baby with sensitive skin which would become easily irritated by regular clothing bought in stores, we realized this was a global issue that no parent should have to tough through alone. Our products made with 100% baby-safe, hypoallergenic materials, and organic, gentle dyes that don't harm your baby's skin.

 

 We strive to make the best clothing and accessories for babies who have a sensitivity to harsh items such as latex and polyester and switch to baby-safe alternatives such as cotton and natural rubber. 100% vegan, no animals were harmed in the making of your baby's clothing. For every article of clothing you buy, we donate clothes to parents who have babies in need.